A web series featuring true stories by health advocates to empower, educate and connect the community.
content marketing
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My Mentors Web Series
Kraft Lunchables branded Web Series profiling positive role models for kids with creative aspirations. I served as Creative Director on the project and had a great time working with Kevin Jonas, Meghan Martin and others along the way. -
The Real Women of Philadelphia
A successful cross-media contest and campaign for Philadelphia Cream Cheese starring Paula Deen. I provided copy, scriptwriting, and other creative support in my role as Creative Director at Digitas. -
Mom Life
Providing brand content creative support and direction, working with Jen and Barb and the whole Mom Life team offered an opportunity to get a look at the other side of parenting after consulting for the team at DadLabs for several years. -
Digital Content Newfront 2010
Produced and directed the creative efforts for the fully realized web presence of the Digital Content Newfront 2010. -
Mind Body Balance
It was a particularly special assignment to work with Faith Ford, the host of Mind, Body Balance on the second season of her Kraft sponsored web series. Playing a creative direction role on the team alongside the great folks at MSN, Kraft and Digitas provided for a great example of putting solid marketing muscle behind a smart and talent-filled series.